“The Secret World of LEGO” Explores Passion, Play, and the Power of Imagination

The Secret World of Lego

Remember our recent foray into the universe of LEGO documentaries? Well, buckle up, because today we’re diving deep into another one with more stories. “The Secret World of LEGO”, an enthralling documentary narrated by the inimitable Hugh Bonneville. Recently released in its entirety on YouTube by ENDEVR, this film grants us rare access to the inner workings of the world’s most beloved toy brand.

A new LEGO Set Designer is born

Our journey begins with a young design student Justin Ramsden (now LEGO designer luminaire), on his quest to join the prestigious ranks of LEGO Set Designers. We witness his nerve-wracking application process, where his imagination is put to the test alongside hundreds of other hopefuls.

Justin Ramsden

Meanwhile, seasoned veterans like Matthew Ashton and Roar Rude walk us through a typical day at the LEGO headquarters in Billund, Denmark. The camera pans over a vibrant, secretive and creative campus buzzing with ideas, where playful inspiration fuels every corner.

The original LEGO Factory

Next, we’re whisked away to the birthplace of it all: the original LEGO factory. Witness the meticulous ballet of robots and human hands ensuring each brick meets the brand’s legendary quality standards. It’s not just about production; for many employees, LEGO is more than a job, it’s a way of life. Their passion shines through as they recount tales of childhood wonder and the joy of seeing their creations spark imagination in others.

Bricks Culture

Mark Guest producing the first issues of Bricks Culture

From Denmark to the UK, we meet Mark Guest, a dedicated Adult Fan of LEGO (AFOL) with a dream. He’s pouring his heart and soul into launching “Bricks Culture,” a printed magazine devoted to the LEGO community. The documentary captures his unwavering determination, the highs and lows of navigating the publishing world, and the infectious enthusiasm of fellow AFOLs and other professionals who rally behind him.

Brick Wings

Tom Poulsom showcasing his LEGO set – Birds 21301

From Bristol, England, we join Tom Poulsom, an artist crafting a breathtaking collection of birds entirely out of LEGO bricks. His meticulous attention to detail and unwavering artistic vision are captivating, reminding us that the possibilities with LEGO are truly limitless.

Brick-fueled storytelling

Interview with Jørgen Vig Knudstorp, former CEO of the LEGO® Group

We are presented with interviews with high-profile figures like former CEO Jørgen Vig Knudstorp, offering insightful glimpses into the company’s philosophy and its vision for the future. Throughout it all, Hugh Bonneville’s narration provides a warm and witty guide, drawing you deeper into the LEGO universe with his enthusiasm and genuine curiosity.

“The Secret World of LEGO” transcends geographical boundaries, seamlessly weaving these individual narratives into a larger story. We visit iconic LEGO® landmarks like the original LEGO® factory in Billund, the creative campus and the grand opening of the LEGO® Hub in London. All while capturing the infectious energy of employees and adult fans alike immersed in the brick-built world.

While “The Secret World of LEGO might have graced TV screens on Channel 4 back in 2015, its charm hasn’t dimmed a bit. Think of it as a timeless treasure chest of stories, each brick still gleaming with the same captivating spirit. Sure, some names on the roster might have grown older and brick-built dreams might have evolved, but the core essence – the boundless creativity, the unwavering passion, and the joy of bringing bricks into existence – remains as fresh and inspiring as ever. So, whether you’re a seasoned LEGO veteran or a curious newcomer, prepare to dust off your imagination and rediscover the magic within this adventure. It’s time to revisit the stories, build upon their foundation, and maybe even spark some brand new ones of your own.

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